Kaleido Roasters and Groove Beans Co. Unleash the Sniper Series at MICE 2025
March 20–22, 2025 | Melbourne Convention & Exhibition Centre | Booth F8

The coffee world is about to meet its next game-changer. Kaleido Roasters, the trailblazing manufacturer behind the revolutionary Kaleido Sniper Series Coffee Roaster, has partnered with its official Australian agent, Groove Beans Company, to ignite the stage at the Melbourne International Coffee Expo (MICE) 2025. From March 20–22, the Melbourne Convention & Exhibition Centre will pulse with innovation as Booth F8 becomes the must-visit hub for roasters, café owners, and tech-driven coffee enthusiasts.

Precision Meets Passion: The Sniper Series Takes Center Stage

This collaboration marries Kaleido Roasters’ engineering brilliance with Groove Beans’ expertise in Australia’s specialty coffee market. Known globally for its Kaleido Sniper Series—a line of ultra-precise, electric-powered roasting machines—Kaleido Roasters has set new benchmarks for consistency, flavor control, and sustainability. Groove Beans, renowned for curating exceptional green beans and fostering café culture, brings localized insights to amplify the impact of Kaleido’s technology. Together, they’re poised to redefine roasting for the modern era.

Booth F8: Where Innovation Roasts

Attendees at Booth F8 will experience the full force of the Sniper Series alongside Groove Beans’ artisan expertise. Highlights include:

Live Sniper Series Demos: Watch the Kaleido Sniper Series Coffee Roaster in action, showcasing its signature features: real-time bean moisture tracking, dynamic roast profiling, and industry-leading energy efficiency.

Hyper-Experimental Tastings: Sample coffees roasted on-site with the Sniper Series, using Groove Beans’ rare, ethically sourced lots from Australia, Colombia, and Ethiopia.

Tech Deep-Dives: Join Kaleido engineers for sessions on mastering the Sniper Series, optimizing roast curves for different brew methods, and reducing carbon footprints without compromising quality.

Roaster-to-Roaster Networking: Connect with peers and explore how the Sniper Series can scale your operations, from boutique roasteries to high-volume production.

The Sniper Series isn’t just a machine—it’s a roaster’s ultimate collaborator. At MICE 2025, we’ll show how its precision unlocks flavors previously deemed impossible, all while slashing energy use by up to 40%.

Why MICE 2025 is a Can’t-Miss Moment

As the Asia-Pacific’s largest coffee expo, MICE 2025 spotlights the industry’s shift toward smart, sustainable solutions—a vision embodied by the Sniper Series. With global demand for transparency and eco-consciousness rising, Kaleido Roasters and Groove Beans are leading the charge, proving that cutting-edge tech and craft can coexist.

Aim for Excellence

Whether you’re a roaster chasing perfection, a café owner seeking standout flavors, or a coffee lover eager to taste the future, Booth F8 promises inspiration at every turn. Don’t just witness the evolution of coffee roasting—be part of it.

See you at MICE 2025, where the Sniper Series sets the new standard.
🎯☕ #MICE2025 #SniperSeries

Follow @KaleidoRoasters and @GrooveBeansCo for event exclusives.